Law · New York City
1-800-HURT-511
hurt511.com ↗A personal injury referral brand for all five boroughs: free case evaluation, then the right lawyer and the right doctors for the injury.
Built to: Launch a brand into the most competitive PI market in the country and give every borough, precinct and language a page to land on.
Read the case study →- FoundEnglish, Spanish and Russian editions with hreflang on every page, so each audience the offline media reached lands on its own language.
- Local547 indexed URLs: 56 location pages, 164 NYPD precinct pages (a crash is reported to a precinct, so the precinct is the search), 45 service pages and 227 articles.
- Rich resultsOrganization markup plus structured site navigation, so the brand entity and its sections are legible to Google.
- ConvertsFive tap-to-call points and three forms, with the free case evaluation as the single call to action; the site fed a dedicated intake call center.
- MeasuredGoogle Tag Manager container, wired to the CRM and call center built in the same engagement.
















