For personal injury firm owners · Free scorecard
Would your firm sign the case that calls at 9pm on a Saturday?
A 19-question scorecard you fill in with your intake lead. It covers the five areas we test in a paid Intake Gap Audit: coverage, speed to lead, qualification, follow-up and attribution. You'll see where cases slip before anyone else does.
Find the leak before you buy more leads.
See whether cases slip after hours, on hold, in the callback queue, or in follow-up that stops after one voicemail.
Score it yourself.
No software, no call recordings, no sales call needed to get it.
Written for South Florida PI firms.
It covers Spanish-language intake and weekend coverage, not just office-hours etiquette.
Know what to fix first.
A three-band scoring key tells you plainly whether to tune, fix or get an outside measurement.
“They don't just generate leads — they make sure you close them.”
[ADD: Florida client result]
What's inside
- 19 scored questions in five sections: Coverage, Speed to lead, Qualification, Follow-up, Attribution and oversight
- A scoring key with three bands and what each one means
- A five-step self mystery-shop you can run on your own firm this week
- Red-flag questions to fix first, whatever your total
Marketing Bull · 319 Clematis Street, Suite 300, West Palm Beach, FL 33401 · 1-833-GET-BULL
The scorecard is released under the MIT License. Copyright © 2026 Marketing Bull, LLC. All rights reserved.