Spine and orthopedic surgical center · Queens, New York
Metropolitan Orthopedics
A newly opened surgical center launched with a brand, a website that books consultations, and a local presence — before the first patient walked in.
Brand guide, website, listings, and social live for opening day
Consultation scheduling built into the site
Constraint
A new spine-orthopedic surgical center opening in Queens with no brand identity, no web presence, and no local listings. Surgeons were ready; the front door didn't exist yet.
What we did
We planned the launch as one program: brand identity and style guidelines, a full-service website with patient consultation scheduling built in, Google Business Profile and local listings, and social channels on Facebook and Instagram seeded with branded content and Reels so the practice looked established on day one.
Result
The center opened with a complete, consistent presence — brand guide, booking-enabled website, local listings, and active social channels — and a foundation the practice could grow patient volume on.
Scope
- Marketing strategy
- Brand design and style guidelines
- Website with consultation scheduling
- Google Business Profile
- Facebook and Instagram content
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